Event Date November 15, 2012 1 p.m. – 2 p.m.
Location – Zen Room, The ATRiuM
Portuguese television landscape: fiction content, identity and identities
Dr Catarina Duff Burnay (Catholic University of Portugal)
Fiction content has always been an anchor-element of the Portuguese generalist television channels. Mainly spoken in Portuguese – from both sides of the Atlantic – fiction reaches wide audiences, in a transversal manner, creating effective communities of publics. Despite the worldwide impact of the North-American blockbusters, the channels produce and broadcast domestic content inspired in collective moments of the past, in the contemporaneity and also on international trends. This reality entangles with the hybridity (Canclini, 2000) and fluidity (Bauman, 2003) of our post-modernity era and leads to the emergence of a particular and also different 'national television ecosystem’. Having this context in mind, this lecture aims to explore the variety of production models of fictional content developed throughout the years by the Portuguese generalist channels in articulation with the multiple layers of identity proposed to audiences.
Catarina Duff Burnay holds a Ph.D in Communication Sciences from the Faculty of Human Sciences of the Catholic University of Portugal, where she began her academic career in 2002. Currently, she is assistant professor and coordinates the B.A. in Social and Culture Communication. She teaches “Media and Gender”, “Production and Programming” and in the M.A. in Communication Sciences and “Introduction to Communication” and “Publics and Audiences” in the B.A. in SCC. She is also the Pedagogical Coordinator for the Post-Graduation in Television and Cinema. She belongs to the Research Center for Communication and Culture (CECC), and is the co-coordinator of the Portuguese team for the Iberian-American Observatory of Television Fiction (OBITEL). She is developing a Post-Doctoral at the School of Communication and Arts at the University of São Paulo. Her main areas of research are television studies, fiction content, identities, television production and programming strategies
Download a copy of the lecture notes
This seminar is open to all staff and students.